Three Coca-Cola campaign posters on a subway platform, with people passing by in motion.Coca-Cola pieces on a kiosk fridge and at a bus stop, with a couple toasting with bottles.Three Coca-Cola light boxes with bottles among ice, on a street corner at night with cars passing by.Coca-Cola poster in a subway corridor and a lit campaign billboard on a building facing the Obelisco at night.Key visuals from the Coca-Cola campaign: bottles among ice, a glass with foam, the cap flying and people drinking Coca-Cola on a red background.
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Coca-Cola

A cap flies off, the bottle bursts into foam and the ice spills across the frame. That first second takes the campaign to the street: the subway platform, a bus stop and the Obelisco.

We made it as an experiment, to see if an entire product campaign could hold up with AI. Art direction, key visuals and outdoor rollout by Motix.

  • AI Production
  • Graphic design
  • Visual identity
  • Outdoor advertising