Mecha billboard reading "Buscá la chispa y maximizá el impacto" (find the spark and maximize the impact), over a construction fence covered in the brand's posters.Versions of the Mecha logo, with the star breaking the C, and the tagline "Si hay chispa, puede explotar".Mecha stickers with the logo, lightning bolts and the tagline "Si hay chispa, puede explotar", stuck on a street wall.Mecha social media content, next to the brand's Instagram profile.Person wearing the black Mecha T-shirt on a pink background, next to four framed photos from the campaign.
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Mecha

Mecha started with one rule: the brand had to feel like the second before something explodes. That's where the star breaking the C in the logo comes from, and the tagline "Si hay chispa, puede explotar" (if there's a spark, it can explode).

A system of bursts, lightning bolts and neon colors that works the same on a T-shirt, a street sticker, a painted shutter or an Instagram feed.

  • Visual identity
  • Graphic design
  • Landing page
  • GSAP animations